Fox has hit a treaty with Meruelo Group’s KWHY-TV Channel 22 to be the flagship station. MundoFox is a joint venture between Fox and Colombian broadcaster RCN Television. MundoFox has also made public the treaties with television producers in more than ten metropolitan areas. Miami is not an exception to this. Still it does not have a power outlet in one of the biggest Latino markets, New York City; nevertheless it plans to do it sooner or later.
MundoFox may wager on a mixture of telenovelas and teleseries, that are soap opera-type exhibits targeted at a more male spectators and it intends to air programs for 16 hours a day.
On the whole, MundoFox expects to distinguish itself from Telemundo and Univision through targeting mainly more youthful Latino viewers, as compared to Latinos of all ages.
Many of the exhibits upon MundoFox will be imports that air somewhere else around the world. The actual network will even carry sports and actuality applications.
Even though Fox parent News Corporation owns a separate station in Los Angeles, KCOP-TV Channel 13, that theoretically might have been a house for MundoFox, the network opted for KWHY because it already bears Spanish-language encoding and therefore is known to that targeted audience.
The progress obey the rules by having an overall media market pattern which seeks in order to capitalize upon the actual nation’s growing Latino populace, right now believed to become a lot more than 50 million. Univision may be the dominating participant, followed by Telemundo. ESPN, Univision and Fox just about all possess sports channels for Latino audiences too. Last month Comcast Corp. announced 2 new cable television systems seeking to faucet the actual developing marketplace.
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